On Buying Stores From Arvind Fashions

While the company would continue to boost its digital platform, the move to acquire 74 ‘Unlimited’ stores is a strategic direction to set footprint in southern India. With the major chunk of value fashion shoppers continuing to favor at-store purchases, V-Mart is confident for making a resounding impact in its new territory with its edge in understanding and delivering upon local value fashion aspirations of people.

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