V-Mart is confident of turning around the ‘Unlimited’ business in southern India. With its ability to tap into local consumer sentiment coupled with its ever-evolving range of value fashion offerings, Mr. Agarwal expresses positivity in seeing retail normalcy in coming months. V-Mart would gradually be merging the ‘Unlimited’ brand under its own name. The company would continue with its store expansion plans besides the acquisition of 74 ‘Unlimited’ stores from Arvind Fashions.